Mobile Ethnography: Towards a More In-Situ Research Method to Analyze Customer Experience - Markt- und Unternehmensentwicklung Markets and Organisations - Marc Stickdorn - Books - Springer Fachmedien Wiesbaden - 9783658515867 - May 2, 2026
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Marc Stickdorn
Mobile Ethnography: Towards a More In-Situ Research Method to Analyze Customer Experience - Markt- und Unternehmensentwicklung Markets and Organisations

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To address these gaps, the author proposes an exemplary research design to strengthen validity and reliability. Using Design Science Research Methodology, this dissertation develops mobile ethnography as a design artifact comprising the method, participant-facing mobile apps, and web-based analysis software for researchers.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 2, 2026
ISBN13 9783658515867
Publishers Springer Fachmedien Wiesbaden
Pages 237
Dimensions 150 × 220 × 10 mm   ·   346 g
Language German  

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