Organising for Innovation: How Leading Companies Accelerate Innovation - Peter Robbins - Books - LAP LAMBERT Academic Publishing - 9783659108532 - May 30, 2012
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Organising for Innovation: How Leading Companies Accelerate Innovation

Peter Robbins

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Organising for Innovation: How Leading Companies Accelerate Innovation

GSK were caught in the perfect storm from 2008. R&D productivity was declining, costs were going up, FDA approvals were at an all time low, vital patents were expiring and successful innovation seemed to be just out of reach. That's when the President of R&D set up a project called Innovation Sans Frontiers in an effort to create a pipeline with radical, game-chainging ideas to grow the business. This revelatory case study tracks this project over three years and identifies the key things which encourage innovation as well as highlighting the things which frustrate it. It identifies four characteristics or factors which, if organisations get them right, will stack the odds in favour of delivering successful, radical innovation.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 30, 2012
ISBN13 9783659108532
Publishers LAP LAMBERT Academic Publishing
Pages 440
Dimensions 150 × 25 × 226 mm   ·   673 g
Language German  

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