The Effectiveness of Green Commercials: Influencing Behavioral Change: a Survey of Students' Attitudes and Opinions

This book investigates the effectiveness of ?green? commercials through evaluating and identifying which communication methods in the commercial influenced behavioral change; as well as analyzing how social norms influenced behavioral change. The findings in this book demonstrate which methods of marketing and communication techniques are more effective in promoting environmental behavioral change ? information that is vital to ?green? campaigns promoting sustainability and environmental protection.