Fake Fanatics: an Expose of Brand Imitation and the Counterfeit Industry

Fake Fanatics is a book that explores the counterfeit Industry, weighing up its pros and cons. It researches the power of Global brands and the impact they have on the consumer putting into to question why people buy? Its highlight is the in depth synopsis of the age old quarrel 'fake v's real', focusing on the Bag industry. The ultimate judgment is placed on wether it is society who should be blamed for the activity of counterfeiting or the brands themselves?