Rossiyskiy Piar Kak Gipertekst: Istoricheskie I Sotsiokul'turnye Aspekty - Elena Chilingir - Books - LAP LAMBERT Academic Publishing - 9783659174315 - July 9, 2012
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Elena Chilingir
Rossiyskiy Piar Kak Gipertekst: Istoricheskie I Sotsiokul'turnye Aspekty Russian edition

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Piar - eto gipertekst, pronizyvayushchiy vse kul'turnye sloi obshchestva. Effektivnost' piar-deyatel'nosti vo mnogom zavisit ot togo, naskol'ko uchteny osobennosti konkretnoy kul'turnoy sredy. Tol'ko takoy vzglyad pozvolyaet ponyat' mekhanizmy raboty piara v raznykh stranakh, kul'turakh i soobshchestvakh. V knige Eleny Chilingir "Rossiyskiy piar kak gipertekst. Istoricheskie i sotsiokul'turnye aspekty" issleduetsya vzaimosvyaz' piara s etikoy i kul'turoy predprinimatel'stva. Otdel'naya glava posvyashchena etapam razvitiya public relations v SShA, gde piar takzhe sopostavlyaetsya s eticheskimi tsennostyami amerikanskogo obshchestva. Osoboe vnimanie udeleno izmeneniyu kharaktera i roli svyazey s obshchestvennost'yu v dorevolyutsionnyy, sovetskiy i sovremennyy period istorii Rossii. Kniga prednaznachena dlya studentov i prepodavateley napravleniya "Reklama i svyazi s obshchestvennost'yu", a takzhe dlya shirokogo kruga chitateley, interesuyushchikhsya istoriey rossiyskogo piara.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 9, 2012
ISBN13 9783659174315
Publishers LAP LAMBERT Academic Publishing
Pages 156
Dimensions 150 × 9 × 225 mm   ·   250 g
Language German  

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