Politika Upravleniya Gudvill-resursami Promyshlennogo Predpriyatiya: Formirovanie I Realizatsiya - Ol'ga Anatol'evna Luzgina - Books - LAP LAMBERT Academic Publishing - 9783659181542 - July 26, 2012
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Ol'ga Anatol'evna Luzgina
Politika Upravleniya Gudvill-resursami Promyshlennogo Predpriyatiya: Formirovanie I Realizatsiya Russian edition

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Aktual'noy problemoy, stoyashchey pered promyshlennymi predpriyatiyami, yavlyaetsya neobkhodimost' povysheniya effektivnosti ispol'zovaniya resursov, v tom chisle i neosyazaemykh, takikh kak gudvill-resursy: delovaya reputatsiya, korporativnaya kul'tura, upravlencheskie tekhnologii i razrabotki. Reshenie etoy problemy trebuet sozdaniya novogo instrumentariya, razvitiya teoreticheskikh osnov i prakticheskikh metodov, kotorye pozvolyat obespechit' formirovanie deystvennoy politiki upravleniya komponentami gudvilla khozyaystvuyushchego sub"ekta. V sovremennykh usloviyakh effektivnost' ispol'zovaniya elementov gudvilla zachastuyu stanovitsya konkurentnym preimushchestvom predpriyatiy. Formirovanie metodov i instrumentov razvitiya komponentov gudvilla kak osnovy nematerial'nykh aktivov kompanii yavlyaetsya sushchestvennym faktorom dal'neyshego ekonomicheskogo rosta v usloviyakh perekhoda k innovatsionnomu tipu razvitiya predpriyatiya.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 26, 2012
ISBN13 9783659181542
Publishers LAP LAMBERT Academic Publishing
Pages 172
Dimensions 150 × 10 × 225 mm   ·   274 g
Language German  

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