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Social Marketing & Tobacco Consumption Control: Strategies of Curbing Tobacco Consumption in India - Special Reference to Odisha Siba Prasad Rath
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Social Marketing & Tobacco Consumption Control: Strategies of Curbing Tobacco Consumption in India - Special Reference to Odisha
Siba Prasad Rath
When the world talks about ?Food and Beverage Industry? as the biggest of all the industries, in reality it doesn?t include the oral intoxicants as food. In the Indian context this is the biggest tragedy at Macro ? Economy level, covering more than 10% of the G. D. P. per year and causing more than 10 Lakhs of human lives to pass away every year. Role of Social Marketing, Advertising and Strategic Action Plans has a lot to contribute in observing a tobacco free society. These success factors are proposed through micro and macro research in this book ?Social Marketing & Tobacco Consumption Control?.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 31, 2012 |
| ISBN13 | 9783659202605 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 284 |
| Dimensions | 150 × 16 × 226 mm · 417 g |
| Language | English |
