Rukhsar Ahmed

Packaged Food Industry of Pakistan: a Research Orientated Knowledge Transfer in Packaged Food Brands Rukhsar Ahmed

This is a comprehensive research study which will measure the aspects of awareness, usage, attitudes, perceptions and purchase intent of the target market. This study is needed to gauge the brand perception of packaged food in the mind of the consumer in order to set the future strategy for the brand. Thus a comprehensive research was conducted using both qualitative and quantitative research instruments to ensure accuracy, the responses from the participants was positive and the results from the analyses fulfilled the objective of the study.