Voprosy Marketinga I Prodvizheniya V Agropromyshlennom Komplekse - Dar'ya Viktorovna Rozhkova - Books - LAP LAMBERT Academic Publishing - 9783659533792 - April 17, 2014
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Dar'ya Viktorovna Rozhkova
Voprosy Marketinga I Prodvizheniya V Agropromyshlennom Komplekse Russian edition

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Na segodnyashniy den' mnogie igroki agrarnogo rynka stalkivayutsya s nemalymi trudnostyami i finansovymi zatratami pri prodvizhenii svoey produktsii. V poslednee desyatiletie rossiyskie sel'skokhozyaystvennye proizvoditeli prishli k vyvodu o neobkhodimosti primeneniya instrumentov marketinga pri prodvizhenii sel'khozproduktsii na rynok. Odnako, kak i v lyuboy drugoy oblasti, marketing v APK priobretaet svoi spetsificheskie cherty. V ramkakh dannogo sbornika daetsya analiz podkhodov k opredeleniyu ponyatiynogo apparata marketingovogo kompleksa prodvizheniya, raskryvaetsya sut' agromarketinga i upravleniya protsessom prodvizheniya,opredeleny sostavlyayushchie protsessa upravleniya prodvizheniem, predlozhen obzor kanalov sbyta i prodvizheniya sel'skokhozyaystvennoy produktsii na rynok, rassmotreny lokal'nye problemy sel'khoztovaroproizvoditeley na rossiyskom agrarnom rynke.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 17, 2014
ISBN13 9783659533792
Publishers LAP LAMBERT Academic Publishing
Pages 64
Dimensions 150 × 4 × 226 mm   ·   113 g
Language German  

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