Neuromarketing: Exploring the Brain of the Consumer - Leon Zurawicki - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783662501870 - August 23, 2016
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Leon Zurawicki
Neuromarketing: Exploring the Brain of the Consumer Softcover reprint of the original 1st ed. 2010 edition

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Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception.

273 pages, XX, 273 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 23, 2016
ISBN13 9783662501870
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 273
Dimensions 311 × 859 × 23 mm   ·   4.39 kg   (Weight (estimated))
Language French  

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