Innovation and Product Management - Gaubinger - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783662514993 - April 30, 2017
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Gaubinger
Innovation and Product Management Softcover reprint of the original 1st ed. 2015 edition

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This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book.

327 pages, 199 black & white illustrations, biography

Media Books     Book
Released April 30, 2017
Original release date 2016
ISBN13 9783662514993
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 327
Dimensions 155 × 235 × 18 mm   ·   522 g
Language German  

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