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Social Customer Relationship Management: Grundlagen, Anwendungen und Technologien Rainer Alt 1. Aufl. 2016 edition
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Social Customer Relationship Management: Grundlagen, Anwendungen und Technologien
Rainer Alt
Dieses Buch zeigt wie die Verbindung von Social Media mit Customer Relationship Management (CRM) Perspektiven für Marketing, Verkauf und Service schafft. Für das Social CRM identifizieren die Autoren vier Verwendungszwecke sowie drei Umsetzungsstufen und thematisieren auch Fragen der Datenerschließung und der Datenqualität.
colour illustrations, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 6, 2017 |
| ISBN13 | 9783662527894 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 118 |
| Dimensions | 148 × 210 × 8 mm · 172 g |
| Language | German |
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