The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business - Quintessence Series - Philip Kotler - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783662569283 - May 30, 2018
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Philip Kotler
The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business - Quintessence Series Softcover reprint of the original 2nd ed. 2016 edition

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This book provides practitioners with a basic understanding of strategy and the process of strategic management. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.

113 pages, Illustrations; Bibliography; 43 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 30, 2018
ISBN13 9783662569283
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 113
Dimensions 155 × 235 × 7 mm   ·   185 g
Language English  

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