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Rhetoric of Logos: A Primer for Visual Language Eduard Helmann
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Rhetoric of Logos: A Primer for Visual Language
Eduard Helmann
The creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. In this publication, the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years.
144 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 6, 2016 |
| ISBN13 | 9783721209570 |
| Publishers | Niggli Verlag |
| Pages | 144 |
| Dimensions | 146 × 208 × 14 mm · 258 g |
| Editor | Switzer, Brian |
