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Design and Brand - Marken- Und Produktmanagement Robert Kreuzbauer 2002 edition
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Design and Brand - Marken- Und Produktmanagement
Robert Kreuzbauer
On the basis of sign- and cognitive-scientific theories, Robert Kreuzbauer develops an approach to explain the strategic importance of design in branding and brand management.
248 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 28, 2002 |
| ISBN13 | 9783824475940 |
| Publishers | Deutscher Universitats-Verlag |
| Pages | 248 |
| Dimensions | 148 × 210 × 13 mm · 299 g |
| Language | German |
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