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Lost Brands - vom Aufstieg und Niedergang starker Marken: Warum "too big to fail" nicht einmal fur Traditionsmarken gilt Michael Bruckner 2013 edition
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Lost Brands - vom Aufstieg und Niedergang starker Marken: Warum "too big to fail" nicht einmal fur Traditionsmarken gilt
Michael Bruckner
Sie begegnen sowohl einstmals renommierten Namen also auch geretteten oder wiederbelebten renommierten Marken, die symbolhaft für das deutsche Wirtschaftswunder, die Umsetzung kühner Ideen oder für spektakuläre Pleiten stehen.
163 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 11, 2013 |
| ISBN13 | 9783834928207 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 163 |
| Dimensions | 167 × 239 × 12 mm · 312 g |
| Language | German |
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