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Erfolgswirkungen von Markenallianzen - Forum Produkt- und Produktionsmanagement Johannes Vogel 2012 edition
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Erfolgswirkungen von Markenallianzen - Forum Produkt- und Produktionsmanagement
Johannes Vogel
Immer mehr Unternehmen entscheiden sich für eine Markenallianz und suchen eine passende Partner-Marke zur Einführung einer neuen Leistung.
315 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 2, 2012 |
| ISBN13 | 9783834928764 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 315 |
| Dimensions | 148 × 207 × 20 mm · 428 g |
| Language | German |
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