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Pricing fur produktbegleitende Dienstleistungen: Akzeptanzanalyse von integralen und separaten Angebotsformen Bjorn Rentner 2012 edition
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Pricing fur produktbegleitende Dienstleistungen: Akzeptanzanalyse von integralen und separaten Angebotsformen
Bjorn Rentner
?Mit dem Angebot produktbegleitender Dienstleistungen können sich Unternehmen von ihren Wettbewerbern differenzieren; Björn Rentner analysiert die Akzeptanz der beiden Angebots- und Pricingformen sowie die Einflussfaktoren, die zu Akzeptanzunterschieden führen können.
245 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 11, 2012 |
| ISBN13 | 9783834942036 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 245 |
| Dimensions | 148 × 210 × 14 mm · 317 g |
| Language | German |
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