Manual of International Marketing. - Thomas Heilmann - Books - Gabler - 9783834946553 - September 21, 2014
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Thomas Heilmann
Manual of International Marketing. 2006 edition

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Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.

568 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 21, 2014
ISBN13 9783834946553
Publishers Gabler
Pages 588
Dimensions 168 × 240 × 30 mm   ·   811 g
Language German  
Editor Heilmann, Thomas

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