Gender Role Stereotypes in Malaysian Television Advertisements: Gender Stereotypes, TV Ads, Malaysia - Roszainora Setia - Books - LAP Lambert Academic Publishing - 9783838338989 - June 22, 2010
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Roszainora Setia
Gender Role Stereotypes in Malaysian Television Advertisements: Gender Stereotypes, TV Ads, Malaysia

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This book is based on a study to determine and identify audience?s perceptions and awareness on gender role stereotypes in advertisements. The degree and frequency levels of gender role stereotypes in Malaysian television?s advertisements were tabulated. Gender role stereotypes have not been fully and extensively explored in Malaysia. This is dissipative as advertising is a very powerful genre in persuading and manipulating the audience.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 22, 2010
ISBN13 9783838338989
Publishers LAP Lambert Academic Publishing
Pages 120
Dimensions 225 × 7 × 150 mm   ·   197 g
Language German  

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