Formirovanie Ipk Budushchikh Marketologov: Formirovanie Informatsionno-professional'noy Kompetentnosti Budushchikh Marketologov Kak Pedagogicheskaya Problema" Russian edition

V monografii raskryvayutsya osnovnye aspekty sovremennoy podgotovki budushchikh spetsialistov v oblasti marketinga s primeneniem IT. Intensivnoe razvitie sovremennykh informatsionnykh tekhnologiy i vozrastayushchiy spros na novye spetsial'nosti obuslavlivayut neobkhodimost' operativnogo reformirovaniya profiley professional'nogo obrazovaniya v sootvetstvii s sotsial'nym zakazom i protsessami virtualizatsii ekonomiki. Smena obrazovatel'noy paradigmy obuslovila vozrastayushchiy interes k pedagogicheskim i psikhologicheskim aspektam stanovleniya spetsialistov sotsial'no-znachimykh professiy, v tom chisle ? professii marketologa. Monografiya prednaznachena studentam, prepodavatelyam fakul'tetov ekonomicheskogo, pedagogicheskogo i tekhnicheskogo profilya, aspirantam