Innovation and Marketing of Fast Moving Consumer Goods: the Art and Technology of Premium Packaging Techniques - Tom Page - Books - LAP LAMBERT Academic Publishing - 9783843366489 - October 24, 2010
In case cover and title do not match, the title is correct

Innovation and Marketing of Fast Moving Consumer Goods: the Art and Technology of Premium Packaging Techniques

Tom Page

Price
Íkr 5,789
excl. VAT

Ordered from remote warehouse

Expected delivery Aug 4 - 12

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Innovation and Marketing of Fast Moving Consumer Goods: the Art and Technology of Premium Packaging Techniques

This book demonstrates an investigation to distinguish what factors make premium packaging more premium than that of the mass products. The following questions were used to lead the work: 1. How much influence does packaging have on a consumer's decision? 2. What specific techniques are used by the premium packaging products? 3. Which of the techniques are most effective in making the packaging premium? 4. How can these techniques be measured empirically?

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 24, 2010
ISBN13 9783843366489
Publishers LAP LAMBERT Academic Publishing
Pages 64
Dimensions 226 × 4 × 150 mm   ·   113 g
Language German  
Show all

More by Tom Page

See all of Tom Page ( e.g. Paperback Book )