Transformational Leadership: - a Journey to Better Customer Relationship - Nalin Abeysekera - Books - LAP LAMBERT Academic Publishing - 9783844310269 - February 28, 2011
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Nalin Abeysekera
Transformational Leadership: - a Journey to Better Customer Relationship

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This book discusses how the characteristics of Transformational Leadership (TL) can be used to have better customer relationship. More importantly the salespersons' TL has been observed. Both theories of Transformational Leadership and Relationship Marketing have been linked empirically. Finally it is recommending to the practitioners to use transformational leadership qualities of a salesperson to get more relationship oriented output with their customers.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 28, 2011
ISBN13 9783844310269
Publishers LAP LAMBERT Academic Publishing
Pages 140
Dimensions 226 × 8 × 150 mm   ·   227 g
Language German  

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