Role of Academic Departments Heads in the Promotion of Communication: Role of Heads of Teaching Departments in the Promotion of Communication in the Institutions of Higher Education in Khyb

This study dealt with the investigation of the role of heads of teaching departments in the promotion of communication in the institutes of higher education. The effects of demographic variables were explored on the role of heads in the promotion of communication in the institutions of higher education. The population of the study consisted of all heads and teachers in the institutions of higher education in Pakistan. The study was delimited to eight universities and eight postgraduate colleges. The researcher randomly selected eight universities out of 10 and eight postgraduate colleges out of 14 in KPK, Pakistan. The sample consisted of 441 respondents. A questionnaire was utilized for data collection. Mean, t-test and One-Way ANOVA were used as statistical techniques for data analysis. The role of academic heads was positive in all aspects of communication. The difference between the opinions of heads of postgraduate colleges and universities was not significant about their role as a communicator. The nature of department of the heads did not prove to be a strong variable in producing a change in their views about their communicative role.