The impact of sensory marketing on the consumer - Vishal Mohun - Books - Our Knowledge Publishing - 9786203625530 - April 15, 2021
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The impact of sensory marketing on the consumer

Vishal Mohun

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The impact of sensory marketing on the consumer

This book was written as part of a thesis. Humans have five senses: hearing, sight, taste, touch and smell. These senses influence our decisions and for several years sensory marketing has been used by retailers to help us make purchasing decisions. Through a research of academic and professional sources and a field survey. We will see the impact on the consumer's confidence in brands that use sensory marketing.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 15, 2021
ISBN13 9786203625530
Publishers Our Knowledge Publishing
Pages 68
Dimensions 152 × 229 × 4 mm   ·   119 g
Language English  
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