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Customer Relationship Management: Concepts and Cases Alok Kumar Rai 2 Revised edition
Customer Relationship Management: Concepts and Cases
Alok Kumar Rai
Concepts and Cases. This thoroughly revised and enlarged edition brings to light the latest developments taking place in the area of Customer Relationship Management CRM, and focuses on current CRM practices of various service industries
528 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 30, 2012 |
| ISBN13 | 9788120346956 |
| Publishers | PHI Learning |
| Pages | 528 |
| Dimensions | 176 × 232 × 23 mm · 704 g |
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