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Grand Brand Rajini P. C. Balasubramanian
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Grand Brand Rajini
P. C. Balasubramanian
Rajinikanth is one of the most popular Film actors from South India. A devout, self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement, using Rajinikanth's superstardom as a model for building and sustaining a successful bran
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 1, 2012 |
| ISBN13 | 9788129120595 |
| Publishers | Rupa & Co |
| Pages | 144 |
| Dimensions | 129 × 198 × 9 mm · 163 g |
| Language | English |
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