How to research trends - move beyond trendwatching to kickstart innovation - Els Dragt - Books - Laurence King Publishing Ltd - 9789063694333 - May 25, 2017
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Els Dragt
How to research trends - move beyond trendwatching to kickstart innovation

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Understanding trends, the emerging values and needs of groups in society provides you with a foundation to innovate and create change. This book gives you a candid and unbiased overview of the trend research process. lt brings a structured, research-based approach to the table instead of a crystal ball.

200 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 25, 2017
ISBN13 9789063694333
Publishers Laurence King Publishing Ltd
Pages 200
Dimensions 231 × 193 × 17 mm   ·   592 g
Language English  

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