Pinciples of Marketing - Dr Shaila Bootwala - Books - Nirali Prakashan, Educational Publishers - 9789383750078 - November 1, 2014
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Dr Shaila Bootwala
Pinciples of Marketing

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1 Introduction And Functions of Marketing 2 Classification & Types of Market 3 Marketing Environment And Market Segmentation 4 Marketing Mix 5 Marketing Planning, Marketing Information System, Marketing Research Case Studies, Activities & Projects

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 1, 2014
ISBN13 9789383750078
Publishers Nirali Prakashan, Educational Publishers
Pages 262
Dimensions 189 × 246 × 14 mm   ·   471 g
Language English  

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