Case Studies in Marketing: The Indian Context - R. Srinivasan - Books - PHI Learning - 9789387472310 - November 30, 2018
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R. Srinivasan
Case Studies in Marketing: The Indian Context 7 Revised edition

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Presents twelve thoroughly updated cases chosen from the real business world, acquainting the readers with the key issues and problems in marketing, especially in the Indian context. The cases focus on competitiveness, product development, market strategies and international business.

404 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 30, 2018
ISBN13 9789387472310
Publishers PHI Learning
Pages 404
Dimensions 150 × 220 × 10 mm   ·   630 g

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