Market Response Models: Econometric and Time Series Analysis - International Series in Quantitative Marketing - Dominique M. Hanssens - Books - Springer - 9789401069724 - October 1, 2011
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Dominique M. Hanssens
Market Response Models: Econometric and Time Series Analysis - International Series in Quantitative Marketing Softcover reprint of the original 1st ed. 1990 edition

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This book reports over a decade's worth of research on the development of empirical response models that have important uses for generating marketing knowledge and improving marketing decisions. It illustrates how marketing generalizations are the basis of marketing theory and marketing knowledge.

400 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 1, 2011
ISBN13 9789401069724
Publishers Springer
Pages 400
Dimensions 150 × 220 × 10 mm   ·   568 g

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