I.T. in Retailing: Application of Information Technology and Corporate Models in Retailing - Robert Lewis - Books - Springer - 9789401164078 - July 21, 2012
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Robert Lewis

I.T. in Retailing: Application of Information Technology and Corporate Models in Retailing Softcover reprint of the original 1st ed. 1989 edition

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Retailing today is one of the largest, most buoyant and most competitive market sectors. While many retailers, including the large multiples, had very sophisticated electronic point of sales devices, the information that was available was not being used to plan effective marketing and selling strategies, nor yet to plan for growth.

191 pages, 16 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 21, 2012
ISBN13 9789401164078
Publishers Springer
Pages 187
Dimensions 155 × 235 × 10 mm   ·   276 g
Language English  
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