Digital Gaming and the Advertising Landscape - Games and Play - Teresa Hera - Books - Amsterdam University Press - 9789462987159 - August 12, 2019
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Teresa Hera
Digital Gaming and the Advertising Landscape - Games and Play

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Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games.

206 pages, 2 black and white; 21 full color.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 12, 2019
ISBN13 9789462987159
Publishers Amsterdam University Press
Pages 206
Dimensions 241 × 161 × 13 mm   ·   596 g

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