Making a Difference Through Marketing: A Quest for Diverse Perspectives - - Books - Springer Verlag, Singapore - 9789811004629 - May 16, 2016
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Making a Difference Through Marketing: A Quest for Diverse Perspectives 1st ed. 2016 edition

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Making a Difference Through Marketing: A Quest for Diverse Perspectives 1st ed. 2016 edition

While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective.

282 pages, 19 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 16, 2016
ISBN13 9789811004629
Publishers Springer Verlag, Singapore
Pages 282
Dimensions 247 × 164 × 21 mm   ·   725 g
Editor Conduit, Jodie
Editor Plewa, Carolin