Competitive Advantage of Customer Centricity - Parniangtong - Books - Springer Verlag, Singapore - 9789811044410 - June 14, 2017
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Competitive Advantage of Customer Centricity 1st ed. 2017 edition

Parniangtong

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Competitive Advantage of Customer Centricity 1st ed. 2017 edition

This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.

329 pages, 65 black & white illustrations, 39 colour illustrations, biography

Media Books     Book
Released June 14, 2017
ISBN13 9789811044410
Publishers Springer Verlag, Singapore
Pages 330
Dimensions 751 g

See all of Parniangtong ( e.g. Book )