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Strategic Marketing and Innovation for Indian MSMEs - India Studies in Business and Economics R. Srinivasan Softcover reprint of the original 1st ed. 2017 edition
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Strategic Marketing and Innovation for Indian MSMEs - India Studies in Business and Economics
R. Srinivasan
This book investigates how strategic marketing is influencing organizations’ innovation performance.
131 pages, 27 Illustrations, black and white; XIII, 131 p. 27 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 25, 2018 |
| ISBN13 | 9789811099151 |
| Publishers | Springer Verlag, Singapore |
| Pages | 131 |
| Dimensions | 150 × 220 × 10 mm · 217 g |
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