Ethics Social Responsibility and Sustainability in Marketing - - Books - Springer Verlag, Singapore - 9789811379239 - July 18, 2019
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Ethics Social Responsibility and Sustainability in Marketing 1st ed. 2019 edition

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This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy.

279 pages, 7 Illustrations, color; 13 Illustrations, black and white; XXVIII, 279 p. 20 illus., 7 il

Media Books     Book
Released July 18, 2019
ISBN13 9789811379239
Publishers Springer Verlag, Singapore
Pages 279
Dimensions 150 × 220 × 20 mm   ·   607 g
Editor Altinbasak-Farina, Ipek
Editor Burnaz, Sebnem

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