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China Branding: Cases from Zhejiang 2019 edition
China Branding: Cases from Zhejiang
This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China.
154 pages, 29 Illustrations, color; 13 Illustrations, black and white; XV, 154 p. 42 illus., 29 illu
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 26, 2020 |
| ISBN13 | 9789811393204 |
| Publishers | Springer Verlag, Singapore |
| Pages | 154 |
| Dimensions | 150 × 220 × 10 mm · 454 g |
| Editor | Liu, Martin J. |
| Editor | Luo, Jun |