Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific - - Books - Springer Verlag, Singapore - 9789811585197 - November 11, 2021
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Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific 2021 edition

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This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region.

293 pages, 52 Illustrations, color; 7 Illustrations, black and white; XXII, 293 p. 59 illus., 52 ill

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 11, 2021
ISBN13 9789811585197
Publishers Springer Verlag, Singapore
Pages 293
Dimensions 150 × 220 × 10 mm   ·   444 g
Editor Bhati, Abhishek
Editor Eagle, Lynne
Editor Hay, Rachel

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