Marketing for Competitiveness: Asia to the World - in the Age of Digital Consumers - Kotler, Philip (Northwestern University, USA) - Books - World Scientific Publishing Co Pte Ltd - 9789813201965 - January 24, 2017
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Kotler, Philip (Northwestern University, USA)
Marketing for Competitiveness: Asia to the World - in the Age of Digital Consumers

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Asia is the most populated geographical region, with 50% of the world's inhabitants living there.

304 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 24, 2017
ISBN13 9789813201965
Publishers World Scientific Publishing Co Pte Ltd
Pages 304
Dimensions 230 × 152 × 11 mm   ·   438 g

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