Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers - Kotler, Philip (Northwestern University, USA) - Books - World Scientific Publishing Co Pte Ltd - 9789813275461 - May 10, 2019
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Kotler, Philip (Northwestern University, USA)
Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers

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Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.

350 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 10, 2019
ISBN13 9789813275461
Publishers World Scientific Publishing Co Pte Ltd
Pages 344
Dimensions 236 × 161 × 25 mm   ·   642 g

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