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Global Perspectives on Soft Power Management in Business
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Global Perspectives on Soft Power Management in Business
A comprehensive exploration of the impactful role of soft power in influencing socio-economic dynamics. In today’s interconnected world, soft power drives economic growth through the dissemination of beliefs, cultures, shared norms, and popular trends, creating a country’s brand image.
360 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 9, 2023 |
| ISBN13 | 9798369302507 |
| Publishers | IGI Global |
| Pages | 360 |
| Dimensions | 291 × 226 × 40 mm · 1.59 kg |
| Editor | Kankaew, Kannapat |
