Tofu Tiger: The Marketing Plan - David Waller - Game - McGraw-Hill Education - 9780074713891 - October 30, 2003
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David Waller
Tofu Tiger: The Marketing Plan 2nd edition

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Shows how to write a marketing plan in an interactive and electronic format. This CD-ROM contains instructions required to develop a plan, and software to allows students write a plan directly onto a word file. It also contains instructions on presenting a marketing plan; 3 case studies and links to marketing organisations world wide.

Media Game     CD-ROM
Number of discs 1
Released October 30, 2003
ISBN13 9780074713891
Label McGraw-Hill Education
Dimensions 125 × 140 × 10 mm   ·   150 g   (Weight (estimated))

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