Scientific American

The Science of Creativity Scientific American

Creativity was long thought to be a gift from the muses, a special quality of a select minority of people. Fortunately, more recent studies have debunked this belief and have shown promise for techniques to help us all boost our creative potential. Nature gives some people a genetic edge, but nurture has a large role in developing creative genius. In this audiobook, we look at this difficult-to-define quality from all angles: where creativity comes from, lessons we can learn from creative geniuses, and how to cultivate creativity. We hope that these techniques, and this audiobook as a whole, will help unleash your own creative self.