Mastering Marketing Management - Roger Cartwright - Other - Palgrave Macmillan - 9780333948972 - January 29, 2002
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Roger Cartwright
Mastering Marketing Management

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Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department.

352 pages, bibliography, index

Media Other     N/A   (Unknown format)
Released January 29, 2002
ISBN13 9780333948972
Label Palgrave Macmillan
Pages 334
Dimensions 156 × 234 × 20 mm   ·   350 g   (Weight (estimated))

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