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Services Marketing Valarie A. Zeithaml 6th edition
Services Marketing
Valarie A. Zeithaml
Written for students and businesspeople who recognise the vital role that services play in the economy and its future, this edition focuses on knowledge needed to implement service strategies for competitive advantage across industries.
704 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 16, 2012 |
| ISBN13 | 9780071086967 |
| Publishers | McGraw-Hill Education - Europe |
| Pages | 704 |
| Dimensions | 254 × 203 × 25 mm · 1.18 kg |
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