Destination Brands - Morgan, Nigel (Cardiff Metropolitan University, UK) - Books - Taylor & Francis Ltd - 9780080969305 - March 9, 2011
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Morgan, Nigel (Cardiff Metropolitan University, UK)
Destination Brands 3rd edition

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Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts.

392 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 9, 2011
ISBN13 9780080969305
Publishers Taylor & Francis Ltd
Pages 392
Dimensions 190 × 235 × 21 mm   ·   736 g
Language English  

See all of Morgan, Nigel (Cardiff Metropolitan University, UK) ( e.g. Paperback Book )