Destination Brands - Morgan, Nigel (Cardiff Metropolitan University, UK) - Books - Taylor & Francis Ltd - 9781138133655 - November 2, 2015
In case cover and title do not match, the title is correct

Morgan, Nigel (Cardiff Metropolitan University, UK)
Destination Brands 3rd edition

Price
Íkr 34,359
excl. VAT

Ordered from remote warehouse

Expected delivery Jul 16 - 30
Get notified about new Morgan, Nigel (Cardiff Metropolitan University, UK) releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.

It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

370 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 2, 2015
ISBN13 9781138133655
Publishers Taylor & Francis Ltd
Pages 392
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  

More from the same publisher

See all of Morgan, Nigel (Cardiff Metropolitan University, UK) ( e.g. Paperback Book and Hardcover Book )