The Advanced Dictionary of Marketing: Putting Theory to Use - Dacko, Scott (, Associate Professor of Marketing and Strategic Management, Warwick Business School) - Books - Oxford University Press - 9780199285990 - December 6, 2007
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Dacko, Scott (, Associate Professor of Marketing and Strategic Management, Warwick Business School)
The Advanced Dictionary of Marketing: Putting Theory to Use

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This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.

660 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 6, 2007
ISBN13 9780199285990
Publishers Oxford University Press
Pages 664
Dimensions 162 × 221 × 47 mm   ·   968 g
Language English  

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