The Advanced Dictionary of Marketing: Putting Theory to Use - Dacko, Scott (, Associate Professor of Marketing and Strategic Management, Warwick Business School) - Books - Oxford University Press - 9780199286003 - December 6, 2007
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Dacko, Scott (, Associate Professor of Marketing and Strategic Management, Warwick Business School)
The Advanced Dictionary of Marketing: Putting Theory to Use

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This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.

660 pages, black & white illustrations, black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 6, 2007
ISBN13 9780199286003
Publishers Oxford University Press
Pages 664
Dimensions 216 × 138 × 39 mm   ·   822 g
Language English  

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